{"id":2607,"date":"2024-04-03T07:53:15","date_gmt":"2024-04-03T07:53:15","guid":{"rendered":"https:\/\/www.customerobsessing.com\/?p=2607"},"modified":"2024-03-28T10:30:38","modified_gmt":"2024-03-28T10:30:38","slug":"entschluesseln-sie-ihre-customer-journey-eine-schritt-fuer-schritt-anleitung-zur-kartierung-des-erfolgs","status":"publish","type":"post","link":"https:\/\/www.customerobsessing.com\/de\/entschluesseln-sie-ihre-customer-journey-eine-schritt-fuer-schritt-anleitung-zur-kartierung-des-erfolgs\/","title":{"rendered":"Entschl\u00fcsseln Sie Ihre Customer Journey: Eine Schritt-f\u00fcr-Schritt-Anleitung zum Erfolg"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2607\" class=\"elementor elementor-2607 elementor-2604\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f980d56 e-flex e-con-boxed e-con e-parent\" data-id=\"f980d56\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35cac8b elementor-widget elementor-widget-image\" data-id=\"35cac8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-1280x720.png\" class=\"attachment-large size-large wp-image-2606\" alt=\"Customer Journey: Eine Schritt-f\u00fcr-Schritt-Anleitung\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2.png 1920w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-983f87a e-flex e-con-boxed e-con e-parent\" data-id=\"983f87a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80cf01c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"80cf01c\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Entschl\u00fcsseln Sie Ihre Customer Journey: Eine Schritt-f\u00fcr-Schritt-Anleitung zum Erfolg<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c02c6 elementor-widget elementor-widget-text-editor\" data-id=\"e8c02c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Haben Sie sich jemals gefragt, was Ihre Kunden erleben, wenn sie mit Ihrer Marke interagieren? Von der ersten Entdeckung bis zur Unterst\u00fctzung nach dem Kauf pr\u00e4gt das Kundenerlebnis deren Wahrnehmung und Loyalit\u00e4t. Eingabe  <\/span><b>Customer Journey Map (CJM)<\/b><span style=\"font-weight: 400;\">, eine visuelle Roadmap, die diesen kritischen Pfad Ihrer Kund*innen beleuchtet.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21312af e-flex e-con-boxed e-con e-parent\" data-id=\"21312af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26eb4d0 elementor-widget elementor-widget-text-editor\" data-id=\"26eb4d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Warum die Customer Journey abbilden?<br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Betrachten Sie CJM als eine Art R\u00f6ntgenbild Ihrer Kundenerfahrung. Es erhellt:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Schmerzpunkte und Reibung:<\/b><span style=\"font-weight: 400;\"> Identifizieren Sie Hindernisse, die der Kundenzufriedenheit entgegenstehen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Verpasste Chancen:<\/b><span style=\"font-weight: 400;\"> Entdecken Sie Bereiche, in denen Sie Engagement und Wert steigern k\u00f6nnen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unterscheidungsmerkmale:<\/b><span style=\"font-weight: 400;\"> Verstehen Sie, was Sie von der Konkurrenz unterscheidet.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aufeinander abgestimmte Teams:<\/b><span style=\"font-weight: 400;\"> F\u00f6rdern Sie die abteilungs\u00fcbergreifende Zusammenarbeit mit dem Ziel, den Kunden in den Mittelpunkt zu stellen.<\/span><\/li>\n<\/ul>\n<p><b>Sind Sie bereit, Ihre Customer Journey Map zu erstellen?<\/b><span style=\"font-weight: 400;\"> Los gehts!<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a69500 e-flex e-con-boxed e-con e-parent\" data-id=\"1a69500\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9136706 elementor-widget elementor-widget-text-editor\" data-id=\"9136706\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Wichtige Schritte des Customer Journey Mapping:<\/strong><\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c74060 elementor-widget elementor-widget-n-accordion\" data-id=\"2c74060\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4660\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-4660\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. Skizzieren Sie die Phasen des Kundenlebenszyklus <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4660\" class=\"elementor-element elementor-element-a18bd23 e-con-full e-flex e-con e-child\" data-id=\"a18bd23\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa27916 elementor-widget elementor-widget-text-editor\" data-id=\"aa27916\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gliedern Sie die Erfahrung Ihres Kunden zum Beispiel in verschiedene Phasen:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awareness:<\/b><span style=\"font-weight: 400;\"> Wie entdecken die Kunden Ihre Marke?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consideration:<\/b><span style=\"font-weight: 400;\"> Welche Faktoren beeinflussen ihre Kaufentscheidung?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales:<\/b><span style=\"font-weight: 400;\"> Wie reibungslos verl\u00e4uft der Kaufprozess?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Onboarding:<\/b><span style=\"font-weight: 400;\"> Wie werden neue Kunden an Ihr Produkt\/Ihre Dienstleistung herangef\u00fchrt, auf den Erfolg vorbereitet und in die Lage versetzt, erste Erfolge zu erzielen?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adoption:<\/b><span style=\"font-weight: 400;\"> Wie nutzen die Kunden Ihr Produkt\/Ihre Dienstleistung aktiv, integrieren es\/sie in ihre Arbeitsabl\u00e4ufe und ziehen einen kontinuierlichen Nutzen daraus?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expansion:<\/b><span style=\"font-weight: 400;\"> Wie ermutigen Sie Ihre Kunden, ihre Nutzung zu erh\u00f6hen, ihre Tarife aufzustocken oder zus\u00e4tzliche Produkte\/Dienstleistungen zu erwerben?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Renewal:<\/b><span> Wie motivieren Sie Kunden, ihre bestehenden Vertr\u00e4ge zu verl\u00e4ngern und eine langfristige Beziehung zu Ihrer Marke aufrechtzuerhalten?<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4661\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4661\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Eigent\u00fcmer &amp; Unterst\u00fctzungsfunktion: <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4661\" class=\"elementor-element elementor-element-9495b63 e-con-full e-flex e-con e-child\" data-id=\"9495b63\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a79e9 elementor-widget elementor-widget-text-editor\" data-id=\"d9a79e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Weisen Sie <strong>die Verantwortung f\u00fcr jede Phase<\/strong> zu (Marketing, Vertrieb, Customer Success usw.). Ermittlung der beteiligten <strong>unterst\u00fctzenden Funktionen<\/strong> (IT, Produktentwicklung usw.).<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4662\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4662\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. Aktivit\u00e4ten und Ber\u00fchrungspunkte: <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4662\" class=\"elementor-element elementor-element-d72ea5c e-con-full e-flex e-con e-child\" data-id=\"d72ea5c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18b62d6 elementor-widget elementor-widget-text-editor\" data-id=\"18b62d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Listen Sie f\u00fcr jede Phase die wichtigsten Aktivit\u00e4ten auf, die Kunden durchf\u00fchren, und identifizieren Sie alle Ber\u00fchrungspunkte (Website, App, Gesch\u00e4ft, Supportanrufe usw.).<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4663\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4663\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. Bewerten Sie die bisherigen Erfahrungen: <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4663\" class=\"elementor-element elementor-element-5635ba2 e-flex e-con-boxed e-con e-child\" data-id=\"5635ba2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb37523 elementor-widget elementor-widget-text-editor\" data-id=\"cb37523\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sammeln Sie Daten und Feedback (Umfragen, Fokusgruppen, Erw\u00e4hnungen in sozialen Medien), um das Kundenerlebnis an jedem Kontaktpunkt zu bewerten. Bedenken Sie:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Benutzerfreundlichkeit:<\/b><span style=\"font-weight: 400;\"> Ist sie intuitiv und effizient?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Emotionale Wirkung:<\/b><span style=\"font-weight: 400;\"> Erweckt es positive Gef\u00fchle?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Probleml\u00f6sung:<\/b><span style=\"font-weight: 400;\"> Werden Probleme schnell und effektiv gel\u00f6st?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>VoC-Elemente: <\/b><span>Integrieren Sie Elemente wie Zitate, w\u00f6rtliches Feedback und Stimmungsanalysen, um die Karte zu personalisieren und die Stimmen der Kunden zu erkennen.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4664\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4664\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. Voice of Customer (VoC): <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4664\" class=\"elementor-element elementor-element-0c03f5e e-flex e-con-boxed e-con e-child\" data-id=\"0c03f5e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f23fb7f elementor-widget elementor-widget-text-editor\" data-id=\"f23fb7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Skizzieren Sie alle <a href=\"https:\/\/www.customerobsessing.com\/de\/voice-of-customer\/\" target=\"_blank\" rel=\"noopener\">VoC-Aktionen<\/a>, die Sie in dieser Phase durchf\u00fchren. <br \/><\/span><span style=\"font-weight: 400;\">F\u00fchren Sie auch M\u00f6glichkeiten auf, um Kundenfeedback zu sammeln, falls Sie dies nicht bereits tun.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4665\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4665\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 6. Metriken: <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4665\" class=\"elementor-element elementor-element-937b177 e-flex e-con-boxed e-con e-child\" data-id=\"937b177\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f38fc elementor-widget elementor-widget-text-editor\" data-id=\"d0f38fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ermitteln Sie relevante Kennzahlen f\u00fcr jede Phase (Konversionsraten, <a href=\"https:\/\/www.customerobsessing.com\/de\/feedbackmetrik-nps-csat-ces\/\">Zufriedenheitswerte,<\/a> <a href=\"https:\/\/www.customerobsessing.com\/de\/kundenbindungsraten-und-abwanderungs-kpis-kundenloyalitaet-verstehen-und-messen\/\">Abwanderungsrate<\/a>), um Fortschritte zu verfolgen und Verbesserungen zu messen.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4666\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4666\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 7. Input &amp; Output: <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4666\" class=\"elementor-element elementor-element-fc3f244 e-flex e-con-boxed e-con e-child\" data-id=\"fc3f244\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c91216 elementor-widget elementor-widget-text-editor\" data-id=\"6c91216\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Legen Sie die f\u00fcr die Journey Map ben\u00f6tigten Ressourcen fest (Daten, Beteiligung des Teams) und setzen Sie sich klare Ziele f\u00fcr das, was Sie erreichen wollen. Definieren Sie Input- und Output-Metriken f\u00fcr jede Phase.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4667\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4667\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 8. Herausforderungen und Verbesserungsm\u00f6glichkeiten: <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4667\" class=\"elementor-element elementor-element-7e1298e e-flex e-con-boxed e-con e-child\" data-id=\"7e1298e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2692f elementor-widget elementor-widget-text-editor\" data-id=\"7e2692f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Antizipieren von Herausforderungen (begrenzte Ressourcen, isolierte Abteilungen) und Brainstorming von L\u00f6sungen. Identifizieren Sie verbesserungsw\u00fcrdige Bereiche und setzen Sie Priorit\u00e4ten f\u00fcr Ihre Ma\u00dfnahmen.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48c1370a e-flex e-con-boxed e-con e-parent\" data-id=\"48c1370a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-595b71b4 elementor-widget elementor-widget-heading\" data-id=\"595b71b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Lange Rede, kurzer Sinn: Halten Sie ihre Customer Journey Map individuell und lebendig<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563bf4c3 elementor-widget elementor-widget-text-editor\" data-id=\"563bf4c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No one-size-fits-all:<\/b><span style=\"font-weight: 400;\"> Schneiden Sie Ihre CJM auf Ihre spezifische Branche, Ihren Kundenstamm und Ihr Segment zu. <\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seien Sie visuell:<\/b><span style=\"font-weight: 400;\"> Verwenden Sie Diagramme, Personas und Erz\u00e4hlungen, um die Karte zum Leben zu erwecken.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Iterieren und verbessern:<\/b><span style=\"font-weight: 400;\"> \u00dcberpr\u00fcfen und verfeinern Sie Ihr CJM regelm\u00e4\u00dfig auf der Grundlage neuer Daten und R\u00fcckmeldungen.<\/span><\/li>\n<\/ul>\n<p>Die Erschlie\u00dfung von Kundenloyalit\u00e4t und -wachstum beginnt mit dem Verst\u00e4ndnis ihrer Reise. Beginnen Sie noch heute mit der Erstellung Ihrer Journey Map!<\/p>\n<p><b>Haben Sie spezielle Fragen zum Customer Journey Mapping?<\/b><span style=\"font-weight: 400;\"> Teilen Sie sie mit uns, wir helfen Ihnen gerne!<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5efd2dc3 elementor-widget elementor-widget-heading\" data-id=\"5efd2dc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Das k\u00f6nnte Sie auch interessieren<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e633fe2 elementor-grid-5 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio\" data-id=\"1e633fe2\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;5&quot;,&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2634 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-customer-obsession\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/bridging-the-distance-the-power-of-in-person-events-for-remote-first-customer-success-teams\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2620\" alt=\"Beyond Internal Walls: Unlocking the Power of External Customer Journey Mapping\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h4 class=\"elementor-portfolio-item__title\">\n\t\tBridging the Distance: The Power of In-Person Events for Remote-First Customer Success Teams\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2622 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-kundenorientierung\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/jenseits-interner-mauern-die-macht-des-externen-customer-journey-mapping-entfesseln\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2621\" alt=\"Beyond Internal Walls: Unlocking the Power of External Customer Journey Mapping\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h4 class=\"elementor-portfolio-item__title\">\n\t\tAu\u00dferhalb interner Mauern: Die Potenziale des externen Customer Journey Mapping aussch\u00f6pfen\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2618 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-kundenorientierung\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/von-der-karte-zur-magie-verwandeln-sie-ihre-customer-journey-in-umsetzbare-strategien\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2611\" alt=\"Von der Theorie zur Magie: Verwandeln Sie Ihre Customer Journey in umsetzbare Strategien\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h4 class=\"elementor-portfolio-item__title\">\n\t\tVon der Theorie zur Magie: Verwandeln Sie Ihre Customer Journey in umsetzbare Strategien\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2607 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-kundenorientierung category-nps-de category-voice-of-customer\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/entschluesseln-sie-ihre-customer-journey-eine-schritt-fuer-schritt-anleitung-zur-kartierung-des-erfolgs\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2606\" alt=\"Customer Journey: Eine Schritt-f\u00fcr-Schritt-Anleitung\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h4 class=\"elementor-portfolio-item__title\">\n\t\tEntschl\u00fcsseln Sie Ihre Customer Journey: Eine Schritt-f\u00fcr-Schritt-Anleitung zum Erfolg\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2600 post type-post status-publish format-standard has-post-thumbnail hentry category-cltv-de category-customer-experience category-kundenbindung category-kundenorientierung category-nps-de category-voice-of-customer\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/mehr-als-nur-die-punkte-net-promoter-in-einen-wachstumsmotor-verwandeln-net-promoter-system\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2599\" alt=\"Net Promoter System: Vom Net Promoter Score zum Wachstumstreiber\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-400x225.png 400w, 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System\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2593 post type-post status-publish format-standard has-post-thumbnail hentry category-cltv-de category-customer-experience category-kundenbindung category-kundenorientierung category-nps-de category-voice-of-customer\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/verwandeln-sie-ihre-begeisterten-fans-in-eine-vertriebsmannschaft-kundenbefuerworter-als-ihre-referenz-pipeline-nutzen\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2592\" alt=\"Verwandeln Sie Ihre treuen Fans in eine Vertriebskraft: Kundenbef\u00fcrworter als Ihre Referenz-Pipeline nutzen\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-1536x864.png 1536w, 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elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2584\" alt=\"Mitarbeiter in einer Zeit des Wandels einbinden: Strategien zur F\u00f6rderung von Moral und Produktivit\u00e4t\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-768x432.png 768w, 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has-post-thumbnail hentry category-cltv-de category-customer-success category-kundenorientierung category-unternehmenskultur\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/kapazitaetsmodellierung-fuer-kundenerfolg\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-1-1-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2570\" alt=\"Mitarbeiter in einer Zeit des Wandels einbinden: Strategien zur F\u00f6rderung von Moral und Produktivit\u00e4t\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-1-1-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-1-1-300x169.png 300w, 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srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-1536x864.png 1536w, 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src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2536\" alt=\"Mitarbeiter in einer Zeit des Wandels einbinden: Strategien zur F\u00f6rderung von Moral und Produktivit\u00e4t\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-800x450.png 800w, 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Von der ersten Entdeckung bis zur Unterst\u00fctzung nach dem Kauf pr\u00e4gt das Kundenerlebnis deren Wahrnehmung [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[63,60,58,61],"tags":[],"class_list":["post-2607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-kundenorientierung","category-nps-de","category-voice-of-customer"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/posts\/2607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/comments?post=2607"}],"version-history":[{"count":0,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/posts\/2607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/media\/2606"}],"wp:attachment":[{"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/media?parent=2607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/categories?post=2607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/tags?post=2607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}