{"id":2618,"date":"2024-04-17T07:17:40","date_gmt":"2024-04-17T07:17:40","guid":{"rendered":"https:\/\/www.customerobsessing.com\/?p=2618"},"modified":"2024-04-15T11:01:10","modified_gmt":"2024-04-15T11:01:10","slug":"von-der-karte-zur-magie-verwandeln-sie-ihre-customer-journey-in-umsetzbare-strategien","status":"publish","type":"post","link":"https:\/\/www.customerobsessing.com\/de\/von-der-karte-zur-magie-verwandeln-sie-ihre-customer-journey-in-umsetzbare-strategien\/","title":{"rendered":"Von der Theorie zur Magie: Verwandeln Sie Ihre Customer Journey in umsetzbare Strategien"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2618\" class=\"elementor elementor-2618 elementor-2609\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f980d56 e-flex e-con-boxed e-con e-parent\" data-id=\"f980d56\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35cac8b elementor-widget elementor-widget-image\" data-id=\"35cac8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1280x720.png\" class=\"attachment-large size-large wp-image-2611\" alt=\"Von der Theorie zur Magie: Verwandeln Sie Ihre Customer Journey in umsetzbare Strategien\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2.png 1920w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-983f87a e-flex e-con-boxed e-con e-parent\" data-id=\"983f87a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80cf01c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"80cf01c\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Von der Theorie zur Magie: Verwandeln Sie Ihre Customer Journey in umsetzbare Strategien<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c02c6 elementor-widget elementor-widget-text-editor\" data-id=\"e8c02c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.customerobsessing.com\/de\/entschluesseln-sie-ihre-customer-journey-eine-schritt-fuer-schritt-anleitung-zur-kartierung-des-erfolgs\/\">Customer Journey Mapping<\/a> ist ein leistungsf\u00e4higes Instrument zum Verstehen und Verbessern von <a href=\"https:\/\/www.customerobsessing.com\/de\/customer-experience\/\" target=\"_blank\" rel=\"noopener\">Kundenerlebnissen<\/a>. Aber die wahre Magie entsteht, wenn Sie es von einem statischen Dokument in eine dynamische Grundlage f\u00fcr Kundenorientierung verwandeln. Entdecken Sie mit uns die wichtigsten Schritte, um aus Ihrer Karte umsetzbare Strategien zu entwickeln und Ihr Kundenerlebnis zu verbessern. In diesem Blogbeitrag werden wir drei wichtige Schritte er\u00f6rtern, um Ihr Customer Journey Mapping auf die n\u00e4chste Stufe zu bringen.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21312af e-flex e-con-boxed e-con e-parent\" data-id=\"21312af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26eb4d0 elementor-widget elementor-widget-text-editor\" data-id=\"26eb4d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>1. Silos aufbrechen: Aus der CJM eine Strategie machen<\/strong><\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff2edc elementor-widget elementor-widget-image\" data-id=\"4ff2edc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"679\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.18.53-1280x679.png\" class=\"attachment-large size-large wp-image-2613\" alt=\"Umsetzung der Journey Map in Strategien\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.18.53-200x106.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.18.53-300x159.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.18.53-400x212.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.18.53-600x318.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.18.53-768x408.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.18.53-800x425.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.18.53-1200x637.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.18.53-1280x679.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.18.53-1536x815.png 1536w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f049844 elementor-widget elementor-widget-text-editor\" data-id=\"f049844\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400; font-size: 20px; text-align: var(--text-align); background-color: var(--bg_color); color: #575756; font-family: 'Source Sans Pro'; font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\">Ihr CJM enth\u00e4lt eine F\u00fclle von Erkenntnissen, aber Silos k\u00f6nnen verhindern, dass sie die richtigen Adressaten erreichen. Hier erfahren Sie, wie Sie Ihre Customer Journey Map funktions\u00fcbergreifend nutzen k\u00f6nnen:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Beteiligen Sie alle Teams:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Marketing setzt Erwartungen, Produkt sammelt Feedback, die Finanzabteilung k\u00fcmmert sich um die Rechnungsstellung. Beziehen Sie sie in Map-Diskussionen ein, um Abteilungsunterschiede zu \u00fcberbr\u00fccken und ein gemeinsames Verst\u00e4ndnis f\u00fcr die Customer Journey zu entwickeln.<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zentralisieren, aber bef\u00e4higen:<\/b><span style=\"font-weight: 400;\"> Ein engagierter Eigent\u00fcmer, oft im Bereich Customer Success, h\u00e4lt die CJM am Leben. Aber denken Sie daran, dass es sich um eine gemeinschaftliche Grundlage handelt. Geben Sie funktions\u00fcbergreifenden Teams Zugang zur CJM und f\u00f6rdern Sie eine offene Kommunikation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Indem Sie Silos aufbrechen, stellen Sie sicher, dass die Erkenntnisse nahtlos einflie\u00dfen und zu umsetzbaren Strategien f\u00fchren, die das Kundenerlebnis wirklich beeinflussen. Es handelt sich um ein lebendiges Dokument, das sich im Laufe der Zeit in Abh\u00e4ngigkeit von der Entwicklung Ihrer Organisation und Ihrer Kunden ver\u00e4ndert.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a69500 e-flex e-con-boxed e-con e-parent\" data-id=\"1a69500\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9136706 elementor-widget elementor-widget-text-editor\" data-id=\"9136706\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>2. Playbooks entwickeln: Die Customer Journey in Ma\u00dfnahmen und Prozesse umwandeln<\/b><\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1cdeb elementor-widget elementor-widget-image\" data-id=\"ac1cdeb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"522\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.23.26-1280x522.png\" class=\"attachment-large size-large wp-image-2615\" alt=\"Umwandlung der Journey Map in Playbooks\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.23.26-200x82.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.23.26-300x122.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.23.26-400x163.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.23.26-600x245.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.23.26-669x272.png 669w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.23.26-768x313.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.23.26-800x326.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.23.26-1200x489.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.23.26-1280x522.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.23.26-1536x626.png 1536w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f6c206 elementor-widget elementor-widget-text-editor\" data-id=\"9f6c206\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ihr CJM sollte die Kundenreise nicht nur widerspiegeln, sondern sie auch leiten. Hier erfahren Sie, wie Sie damit kundenorientierte Playbooks erstellen k\u00f6nnen:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Erstellen Sie ein Team-Charta: <\/b><span style=\"font-weight: 400;\">Richten Sie Ihre Customer Facing Teams nach gemeinsamen Werten, Rollen und Verantwortlichkeiten aus. So wird sichergestellt, dass alle Beteiligten an einem Strang ziehen und der Kunde im Mittelpunkt steht.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Segmentieren und Supportlevels:<\/b><span style=\"font-weight: 400;\">  Erstellen Sie ein Kundensegmentierungsmodell und legen Sie f\u00fcr jedes Segment ein Serviceniveau fest. Dies erm\u00f6glicht ma\u00dfgeschneiderte Erlebnisse, die den spezifischen Bed\u00fcrfnissen entsprechen.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Bilden Sie Customer Obsession Teams: <\/b><span style=\"font-weight: 400;\">Bilden Sie funktions\u00fcbergreifende Teams, die sich bestimmten Segmenten widmen, um die Zusammenarbeit und ein tiefes Verst\u00e4ndnis f\u00fcr diese Kunden zu f\u00f6rdern.\n<p><\/span><\/li>\n<li aria-level=\"1\"><b>Erstellen Sie anleitende Playbooks:<\/b><span> Diese Playbooks werden zu Ihrem Aktionsplan und gew\u00e4hrleisten einen einheitlichen und wirkungsvollen Ansatz f\u00fcr die Kundenerfahrung in Ihrem gesamten Unternehmen.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f11fa57 e-flex e-con-boxed e-con e-parent\" data-id=\"f11fa57\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2652320 elementor-widget elementor-widget-text-editor\" data-id=\"2652320\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>3. Messen, was z\u00e4hlt: Erfolgsmetriken definieren<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ade88 elementor-widget elementor-widget-image\" data-id=\"97ade88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"570\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.26.17-1280x570.png\" class=\"attachment-large size-large wp-image-2617\" alt=\"Erfolgsmetriken entlang Ihrer Customer Journey\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.26.17-200x89.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.26.17-300x133.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.26.17-400x178.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.26.17-600x267.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.26.17-768x342.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.26.17-800x356.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.26.17-1200x534.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.26.17-1280x570.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-at-12.26.17-1536x684.png 1536w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed03ff elementor-widget elementor-widget-text-editor\" data-id=\"4ed03ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customer Journeys existieren nicht in einem Vakuum. Sie m\u00fcssen die Fortschritte verfolgen und die Auswirkungen Ihrer Bem\u00fchungen messen. Hier erfahren Sie, wie Sie Erfolgsmetriken definieren:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eingabe und Ausgabe:<\/b><span style=\"font-weight: 400;\"> Weisen Sie jedem Schritt der Kundenreise klare interne und externe Messgr\u00f6\u00dfen zu, f\u00fcr die bestimmte Personen verantwortlich sind. Dies f\u00f6rdert die Verantwortlichkeit und hilft, die Leistung zu messen.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Werttreiber:<\/b><span style=\"font-weight: 400;\"> Richten Sie kundenorientierte Werttreiber an Ihrer CJM aus. Verfolgen Sie, wie gut Sie die Erwartungen der Kunden erf\u00fcllen und den versprochenen Wert liefern.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CJM ROI:<\/b><span style=\"font-weight: 400;\"> Nutzen Sie die Stimmung der Kunden, aufgeschl\u00fcsselt nach den einzelnen Phasen, um die Effektivit\u00e4t Ihrer Karte selbst zu bewerten. Diese Daten helfen Ihnen bei der kontinuierlichen Verfeinerung und Verbesserung des Programms.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Denken Sie daran, dass Kennzahlen nicht nur Zahlen sind &#8211; sie sind die Feedback-Schleife, die es Ihnen erm\u00f6glicht, den Kurs zu korrigieren, zu iterieren und Ihr CJM relevant und wirkungsvoll zu halten.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48c1370a e-flex e-con-boxed e-con e-parent\" data-id=\"48c1370a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-595b71b4 elementor-widget elementor-widget-heading\" data-id=\"595b71b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Lange Rede, kurzer Sinn: Verwenden Sie Ihr CJM als lebendiges Dokument.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563bf4c3 elementor-widget elementor-widget-text-editor\" data-id=\"563bf4c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><b>Seien Sie dynamisch:<\/b><span style=\"font-weight: 400;\">  Ihre Map und Playbooks sind lebendige Dokumente, die sich mit Ihrem Unternehmen und Ihren Kunden weiterentwickeln. Setzen Sie auf kontinuierliche Verbesserung.<\/span><\/li>\n<li><b>Bef\u00e4higung von Champions:<\/b><span style=\"font-weight: 400;\"> Schaffen Sie eine Kultur, in der sich jeder f\u00fcr das Kundenerlebnis einsetzt und den Wandel von unten nach oben vorantreibt.<\/span><\/li>\n<li><b>H\u00f6ren Sie auf die Kunden:<\/b><span style=\"font-weight: 400;\"> Lassen Sie Kundenfeedback der Treibstoff sein, der Ihre Journey-Mapping-Bem\u00fchungen vorantreibt.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Wenn Sie diese Schritte befolgen, k\u00f6nnen Sie das wahre Potenzial Ihres CJM freisetzen und es von einer statischen Karte in ein magisches Werkzeug f\u00fcr eine dauerhafte Kundenorientierung verwandeln. Legen Sie noch heute los und erleben Sie, wie Ihr Kundenerlebnis steigt!<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5efd2dc3 elementor-widget elementor-widget-heading\" data-id=\"5efd2dc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Das k\u00f6nnte Sie auch interessieren<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e633fe2 elementor-grid-5 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio\" data-id=\"1e633fe2\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;5&quot;,&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2634 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-customer-obsession\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/bridging-the-distance-the-power-of-in-person-events-for-remote-first-customer-success-teams\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2620\" alt=\"Beyond Internal Walls: Unlocking the Power of External Customer Journey Mapping\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-600x338.png 600w, 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post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-kundenorientierung\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/jenseits-interner-mauern-die-macht-des-externen-customer-journey-mapping-entfesseln\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2621\" alt=\"Beyond Internal Walls: Unlocking the Power of External Customer Journey Mapping\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-300x169.png 300w, 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class=\"elementor-portfolio-item__title\">\n\t\tAu\u00dferhalb interner Mauern: Die Potenziale des externen Customer Journey Mapping aussch\u00f6pfen\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2618 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-kundenorientierung\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/von-der-karte-zur-magie-verwandeln-sie-ihre-customer-journey-in-umsetzbare-strategien\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2611\" alt=\"Von der Theorie zur Magie: Verwandeln Sie Ihre Customer Journey in umsetzbare Strategien\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h4 class=\"elementor-portfolio-item__title\">\n\t\tVon der Theorie zur Magie: Verwandeln Sie Ihre Customer Journey in umsetzbare Strategien\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2607 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-kundenorientierung category-nps-de category-voice-of-customer\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/entschluesseln-sie-ihre-customer-journey-eine-schritt-fuer-schritt-anleitung-zur-kartierung-des-erfolgs\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2606\" alt=\"Customer Journey: Eine Schritt-f\u00fcr-Schritt-Anleitung\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-800x450.png 800w, 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category-nps-de category-voice-of-customer\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/mehr-als-nur-die-punkte-net-promoter-in-einen-wachstumsmotor-verwandeln-net-promoter-system\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2599\" alt=\"Net Promoter System: Vom Net Promoter Score zum Wachstumstreiber\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h4 class=\"elementor-portfolio-item__title\">\n\t\tMehr als nur eine Zahl: Net Promoter in einen Wachstumstreiber verwandeln &#8211; Net Promoter System\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2593 post type-post status-publish format-standard has-post-thumbnail hentry category-cltv-de category-customer-experience category-kundenbindung category-kundenorientierung category-nps-de category-voice-of-customer\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/verwandeln-sie-ihre-begeisterten-fans-in-eine-vertriebsmannschaft-kundenbefuerworter-als-ihre-referenz-pipeline-nutzen\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2592\" alt=\"Verwandeln Sie Ihre treuen Fans in eine Vertriebskraft: Kundenbef\u00fcrworter als Ihre Referenz-Pipeline nutzen\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h4 class=\"elementor-portfolio-item__title\">\n\t\tVerwandeln Sie Ihre treuen Fans in eine Vertriebskraft: Kundenbef\u00fcrworter als Ihre Referenz-Pipeline nutzen\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2585 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-success category-kundenorientierung category-mitarbeiterengagement category-unternehmenskultur\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/mitarbeiter-in-einer-zeit-des-wandels-einbinden-strategien-zur-foerderung-von-moral-und-produktivitaet\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2584\" alt=\"Mitarbeiter in einer Zeit des Wandels einbinden: Strategien zur F\u00f6rderung von Moral und Produktivit\u00e4t\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-768x432.png 768w, 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has-post-thumbnail hentry category-cltv-de category-customer-success category-kundenorientierung category-unternehmenskultur\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/kapazitaetsmodellierung-fuer-kundenerfolg\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-1-1-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2570\" alt=\"Mitarbeiter in einer Zeit des Wandels einbinden: Strategien zur F\u00f6rderung von Moral und Produktivit\u00e4t\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-1-1-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-1-1-300x169.png 300w, 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Kundenerlebnissen. Aber die wahre Magie entsteht, wenn Sie es von einem statischen Dokument in eine dynamische Grundlage f\u00fcr [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[63,60],"tags":[],"class_list":["post-2618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-kundenorientierung"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/posts\/2618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/comments?post=2618"}],"version-history":[{"count":0,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/posts\/2618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/media\/2611"}],"wp:attachment":[{"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/media?parent=2618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/categories?post=2618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/tags?post=2618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}