{"id":2622,"date":"2024-05-01T07:35:40","date_gmt":"2024-05-01T07:35:40","guid":{"rendered":"https:\/\/www.customerobsessing.com\/?p=2622"},"modified":"2024-05-01T07:54:33","modified_gmt":"2024-05-01T07:54:33","slug":"jenseits-interner-mauern-die-macht-des-externen-customer-journey-mapping-entfesseln","status":"publish","type":"post","link":"https:\/\/www.customerobsessing.com\/de\/jenseits-interner-mauern-die-macht-des-externen-customer-journey-mapping-entfesseln\/","title":{"rendered":"Au\u00dferhalb interner Mauern: Die Potenziale des externen Customer Journey Mapping aussch\u00f6pfen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2622\" class=\"elementor elementor-2622 elementor-2619\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f980d56 e-flex e-con-boxed e-con e-parent\" data-id=\"f980d56\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35cac8b elementor-widget elementor-widget-image\" data-id=\"35cac8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-1280x720.png\" class=\"attachment-large size-large wp-image-2621\" alt=\"Beyond Internal Walls: Unlocking the Power of External Customer Journey Mapping\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2.png 1920w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-983f87a e-flex e-con-boxed e-con e-parent\" data-id=\"983f87a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80cf01c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"80cf01c\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Au\u00dferhalb interner Mauern: Die Potenziale des externen Customer Journey Mapping aussch\u00f6pfen<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c02c6 elementor-widget elementor-widget-text-editor\" data-id=\"e8c02c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.customerobsessing.com\/de\/entschluesseln-sie-ihre-customer-journey-eine-schritt-fuer-schritt-anleitung-zur-kartierung-des-erfolgs\/\">Customer Journey Mapping (CJM)<\/a> wird oft als interne \u00dcbung angesehen, ein Werkzeug f\u00fcr Unternehmen, um ihre Customer Experience (CX) zu visualisieren und zu verbessern. Aber was w\u00e4re, wenn wir Ihnen sagen w\u00fcrden, dass die wahre Magie entsteht, wenn Sie <\/span><b>die internen Mauern durchbrechen<\/b><span style=\"font-weight: 400;\">? Starten Sie mit <\/span><b>externem Customer Journey Mapping, <\/b><span style=\"font-weight: 400;\">ein leistungsstarker Ansatz, der die Reichweite der internen CJM auf Ihre Kunden selbst ausdehnt.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68f7804 e-flex e-con-boxed e-con e-parent\" data-id=\"68f7804\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68ef8d7 e-con-full e-flex e-con e-child\" data-id=\"68ef8d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1031b elementor-widget elementor-widget-image\" data-id=\"9c1031b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/06\/team-1.svg\" class=\"attachment-large size-large wp-image-2025\" alt=\"Mitarbeiter Engagement\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8b21d5 e-con-full e-flex e-con e-child\" data-id=\"a8b21d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26eb4d0 elementor-widget elementor-widget-text-editor\" data-id=\"26eb4d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Warum sollten Sie die CJM auch extern nutzen?<\/b><\/h2>\n<ul>\n<li aria-level=\"1\"><b>Authentische Einblicke:<\/b> Erhalten Sie ungefiltertes Echtzeit-Feedback direkt von Ihren Kunden. Vergessen Sie Annahmen, lassen Sie sich von ihren Erfahrungen leiten.<\/li>\n<li aria-level=\"1\"><b>Gemeinsame Vision:<\/b> Schaffen Sie ein transparentes Verst\u00e4ndnis f\u00fcr Ihren gemeinsamen Weg. Stimmen Sie die Erwartungen ab und f\u00f6rdern Sie das Vertrauen durch offene Kommunikation.<\/li>\n<li aria-level=\"1\"><b>Gemeinsame Verbesserung:<\/b> Beziehen Sie die Kunden in die Ermittlung von Problemen und die Erarbeitung von L\u00f6sungen ein. Nutzen Sie ihr Fachwissen f\u00fcr sinnvolle Ver\u00e4nderungen.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83a1a29 e-flex e-con-boxed e-con e-parent\" data-id=\"83a1a29\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45fd97d e-con-full e-flex e-con e-child\" data-id=\"45fd97d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3669e4 elementor-widget elementor-widget-image\" data-id=\"e3669e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/06\/feedback-1.svg\" class=\"attachment-large size-large wp-image-2020\" alt=\"Voice of Customer\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb05303 e-con-full e-flex e-con e-child\" data-id=\"bb05303\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9136706 elementor-widget elementor-widget-text-editor\" data-id=\"9136706\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Fragen Sie Ihre Kunden &#8211; Bauen Sie Ihr CJM auf der Grundlage ihres Feedbacks auf:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sammeln Sie Input:<\/b><span style=\"font-weight: 400;\">  F\u00fchren Sie Workshops und Umfragen durch und h\u00f6ren Sie sich in den sozialen Medien um, um verschiedene Perspektiven zu erfassen. Erm\u00f6glichen Sie eine einfache Teilnahme und schaffen Sie Anreize f\u00fcr Feedback.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Die Kundenerfahrung mitgestalten:<\/b><span style=\"font-weight: 400;\"> Arbeiten Sie mit Kundengruppen zusammen, um deren Customer Journey zu visualisieren. Lassen Sie sie Touchpoints erfassen, Herausforderungen erkennen und Verbesserungen vorschlagen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dynamische Updates:<\/b> Lassen Sie Ihre Karte nicht einstauben. Nutzen Sie VoC-Tools und Feedback-Kan\u00e4le, um fortlaufend Input zu sammeln und sicherzustellen, dass Ihr Plan die Realit\u00e4t widerspiegelt.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01ce9d6 e-flex e-con-boxed e-con e-parent\" data-id=\"01ce9d6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2db83b7 e-con-full e-flex e-con e-child\" data-id=\"2db83b7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1f268 elementor-widget elementor-widget-image\" data-id=\"6c1f268\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/06\/customer-behavior.svg\" class=\"attachment-large size-large wp-image-2017\" alt=\"Customer Experience\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-328862e e-con-full e-flex e-con e-child\" data-id=\"328862e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2652320 elementor-widget elementor-widget-text-editor\" data-id=\"2652320\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>CJM als Leitfaden f\u00fcr Ihren Kunden &#8211; Vorteile f\u00fcr Onboarding &amp; Adoption:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduzierung der Reibung:<\/b><span style=\"font-weight: 400;\"> Erkennen und beseitigen Sie Probleme beim Onboarding fr\u00fchzeitig. Nutzen Sie die Karte, um Prozesse zu rationalisieren und den ersten Eindruck zu verbessern.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>F\u00f6rderung der Akzeptanz:<\/b><span style=\"font-weight: 400;\"> Vermitteln Sie klar und deutlich den Produktwert und die Nutzungsschritte auf der CJM. F\u00fchren Sie Ihre Kunden zum Erfolg und beseitigen Sie Unklarheiten.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Erh\u00f6hen Sie das Engagement:<\/b><span style=\"font-weight: 400;\">  Die gemeinsame Nutzung der Karte sorgt f\u00fcr Transparenz und f\u00f6rdert die Einbeziehung der Kunden. Schaffen Sie Vertrauen und machen Sie sich die Erfahrung zu eigen.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48c1370a e-flex e-con-boxed e-con e-parent\" data-id=\"48c1370a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-595b71b4 elementor-widget elementor-widget-heading\" data-id=\"595b71b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Langer Rede kurzer Sinn - Nutzen Sie Ihre Kundenbeziehung<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563bf4c3 elementor-widget elementor-widget-text-editor\" data-id=\"563bf4c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><b>Seien Sie transparent:<\/b><span style=\"font-weight: 400;\"> Teilen Sie die Customer Journey Map mit Ihren Kunden und erkl\u00e4ren Sie ihren Zweck. Gehen Sie auf Bedenken ein und nehmen Sie Feedback aktiv auf.<\/span><\/li>\n<li><b>Bef\u00e4higung der Kunden:<\/b><span style=\"font-weight: 400;\">  Bereitstellung von Instrumenten und Plattformen f\u00fcr kontinuierliches Feedback. Zeigen Sie ihnen, dass ihr Beitrag wichtig ist und Ver\u00e4nderungen bewirkt.<\/span><\/li>\n<li><b>Fokus auf Aktion:<\/b><span style=\"font-weight: 400;\">  Sammeln Sie nicht nur Feedback, sondern handeln Sie danach! Setzen Sie Priorit\u00e4ten bei erkannten Problemen und kommunizieren Sie die Fortschritte bei Verbesserungen.<\/span><\/li>\n<li style=\"list-style-type: none;\"> <\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5efd2dc3 elementor-widget elementor-widget-heading\" data-id=\"5efd2dc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Das k\u00f6nnte Sie auch interessieren<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e633fe2 elementor-grid-5 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio\" data-id=\"1e633fe2\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;5&quot;,&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2634 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-customer-obsession\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/bridging-the-distance-the-power-of-in-person-events-for-remote-first-customer-success-teams\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2620\" alt=\"Beyond Internal Walls: Unlocking the Power of External Customer Journey Mapping\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/05\/External-CJM.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h4 class=\"elementor-portfolio-item__title\">\n\t\tBridging the Distance: The Power of In-Person Events for Remote-First Customer Success Teams\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2622 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-kundenorientierung\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/jenseits-interner-mauern-die-macht-des-externen-customer-journey-mapping-entfesseln\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2621\" alt=\"Beyond Internal Walls: Unlocking the Power of External Customer Journey Mapping\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-3-2.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h4 class=\"elementor-portfolio-item__title\">\n\t\tAu\u00dferhalb interner Mauern: Die Potenziale des externen Customer Journey Mapping aussch\u00f6pfen\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2618 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-kundenorientierung\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/von-der-karte-zur-magie-verwandeln-sie-ihre-customer-journey-in-umsetzbare-strategien\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2611\" alt=\"Von der Theorie zur Magie: Verwandeln Sie Ihre Customer Journey in umsetzbare Strategien\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/04\/LinkedIn-Articles-2.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h4 class=\"elementor-portfolio-item__title\">\n\t\tVon der Theorie zur Magie: Verwandeln Sie Ihre Customer Journey in umsetzbare Strategien\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2607 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-kundenorientierung category-nps-de category-voice-of-customer\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/entschluesseln-sie-ihre-customer-journey-eine-schritt-fuer-schritt-anleitung-zur-kartierung-des-erfolgs\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2606\" alt=\"Customer Journey: Eine Schritt-f\u00fcr-Schritt-Anleitung\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/Journey-Map-DE-2-800x450.png 800w, 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category-nps-de category-voice-of-customer\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/mehr-als-nur-die-punkte-net-promoter-in-einen-wachstumsmotor-verwandeln-net-promoter-system\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2599\" alt=\"Net Promoter System: Vom Net Promoter Score zum Wachstumstreiber\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/03\/LinkedIn-Articles-400x225.png 400w, 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System\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2593 post type-post status-publish format-standard has-post-thumbnail hentry category-cltv-de category-customer-experience category-kundenbindung category-kundenorientierung category-nps-de category-voice-of-customer\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/verwandeln-sie-ihre-begeisterten-fans-in-eine-vertriebsmannschaft-kundenbefuerworter-als-ihre-referenz-pipeline-nutzen\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2592\" alt=\"Verwandeln Sie Ihre treuen Fans in eine Vertriebskraft: Kundenbef\u00fcrworter als Ihre Referenz-Pipeline nutzen\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-7-1536x864.png 1536w, 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elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2584\" alt=\"Mitarbeiter in einer Zeit des Wandels einbinden: Strategien zur F\u00f6rderung von Moral und Produktivit\u00e4t\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-4-768x432.png 768w, 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has-post-thumbnail hentry category-cltv-de category-customer-success category-kundenorientierung category-unternehmenskultur\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/de\/kapazitaetsmodellierung-fuer-kundenerfolg\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-1-1-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2570\" alt=\"Mitarbeiter in einer Zeit des Wandels einbinden: Strategien zur F\u00f6rderung von Moral und Produktivit\u00e4t\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-1-1-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-1-1-300x169.png 300w, 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srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-5-1536x864.png 1536w, 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src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2536\" alt=\"Mitarbeiter in einer Zeit des Wandels einbinden: Strategien zur F\u00f6rderung von Moral und Produktivit\u00e4t\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/LinkedIn-Articles-3-1-800x450.png 800w, 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Unternehmen, um ihre Customer Experience (CX) zu visualisieren und zu verbessern. Aber was w\u00e4re, wenn wir Ihnen [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[63,60],"tags":[],"class_list":["post-2622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-kundenorientierung"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/posts\/2622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/comments?post=2622"}],"version-history":[{"count":0,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/posts\/2622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/media\/2621"}],"wp:attachment":[{"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/media?parent=2622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/categories?post=2622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerobsessing.com\/de\/wp-json\/wp\/v2\/tags?post=2622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}