{"id":1143,"date":"2017-03-21T10:38:44","date_gmt":"2017-03-21T10:38:44","guid":{"rendered":"http:\/\/amydowns.wpengine.com\/?p=1143"},"modified":"2023-07-14T13:28:15","modified_gmt":"2023-07-14T13:28:15","slug":"customer-success-a-dash-of-data-and-a-pinch-of-people","status":"publish","type":"post","link":"https:\/\/www.customerobsessing.com\/es\/customer-success-a-dash-of-data-and-a-pinch-of-people\/","title":{"rendered":"Customer Success: A Dash of Data and a Pinch of People"},"content":{"rendered":"\t\t
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Customer Success: A Dash of Data and a Pinch of People<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Amy Downs
First Published: March 21, 2017<\/a><\/p>

Data has become the secret sauce for most companies. Businesses now recognize that data drives product development, marketing and sales decisions. Most companies, however, have yet to tap into a key way in which data can support their businesses long term by driving Customer Success.<\/p>

In my\u00a0previous article<\/a>, I shared my experience from an executive boardroom meeting where I started my journey with the Lifesize Customer Success program. In the beginning, I asked my team a simple question, \u201cWhy do you think our customers leave us?\u201d At that point, most of us had, at best, a vague understanding of what was pushing our customers to the door. But over the next few months, the reasons became clearer\u2026with data.<\/p>

Let\u2019s explore where data plays the biggest role in Customer Success, and also where it will require a helping hand from your team.<\/p>

Measuring the state of the relationship<\/strong><\/h2>

Any good Customer Success software should allow you to aggregate a variety of data points on customers and your relationships with them. At Lifesize, for example, we use Customer Success software to measure our Customer Health Score \u2013 a metric that allows us to gauge the state of any given customer\u2019s relationship with our company. This measurement may look at the following vectors:<\/p>