{"id":2508,"date":"2023-11-22T11:38:11","date_gmt":"2023-11-22T11:38:11","guid":{"rendered":"https:\/\/www.customerobsessing.com\/?p=2508"},"modified":"2023-11-22T11:38:11","modified_gmt":"2023-11-22T11:38:11","slug":"revenue-retention-during-economic-downturn","status":"publish","type":"post","link":"https:\/\/www.customerobsessing.com\/es\/revenue-retention-during-economic-downturn\/","title":{"rendered":"Revenue Retention during Economic Downturn"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2508\" class=\"elementor elementor-2508\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f980d56 e-flex e-con-boxed e-con e-parent\" data-id=\"f980d56\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35cac8b elementor-widget elementor-widget-image\" data-id=\"35cac8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/LinkedIn-Articles-1-1-1280x720.png\" class=\"attachment-large size-large wp-image-2509\" alt=\"Revenue Retention during this Economic Downturn\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/LinkedIn-Articles-1-1-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/LinkedIn-Articles-1-1-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/LinkedIn-Articles-1-1-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/LinkedIn-Articles-1-1-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/LinkedIn-Articles-1-1-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/LinkedIn-Articles-1-1-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/LinkedIn-Articles-1-1-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/LinkedIn-Articles-1-1-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/LinkedIn-Articles-1-1-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/LinkedIn-Articles-1-1.png 1920w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-983f87a e-flex e-con-boxed e-con e-parent\" data-id=\"983f87a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80cf01c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"80cf01c\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Revenue Retention during Economic Downturn<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c02c6 elementor-widget elementor-widget-text-editor\" data-id=\"e8c02c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether you&#8217;re in Sales or Post-Sales, we know that retaining revenue is always a top priority. In this blog post, we&#8217;ll explore the strategies that companies can employ to retain their customers and weather the storm of an economic downturn. We&#8217;ll delve into the three key axes that determine customer retention: the value your product provides, your customers&#8217; business health, and the profitability of each customer. For each type of customer, we&#8217;ll outline the strategies you might want to follow in order to help you maintain strong relationships and ensure your business&#8217;s survival during challenging times.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the key sources for this text is the fantastic and insightful <\/span><a href=\"https:\/\/www.emcap.com\/thoughts\/playbook-for-retaining-customers-in-an-economic-downturn\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Playbook for Retaining Customers in an Economic Downturn <\/span><\/a><span style=\"font-weight: 400;\">published by Gillian Heltai and Jake Saper at Emergence. So make sure to give it a good read if you want to dive even further into this topic!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21312af e-flex e-con-boxed e-con e-parent\" data-id=\"21312af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25baff0 elementor-widget elementor-widget-text-editor\" data-id=\"25baff0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>What are the main impacts we are seeing from the economic downturn?<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8bda2e elementor-widget elementor-widget-text-editor\" data-id=\"e8bda2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\ud83d\udeab Scarcity on all fronts &#8211; Budgets are tighter, resources are limited, and customers are more likely to churn.<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc94 Internal politics internally &amp; externally &#8211; As companies make cuts, there may be more internal competition for resources and a higher likelihood of turnover.<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udea8 Change in priorities &#8211; Customers may focus on short-term wins and be less likely to invest in long-term solutions, while internal teams are pulling into different directions.<\/span><\/p><p><span style=\"font-weight: 400;\">That&#8217;s why it&#8217;s more important than ever to have a solid customer retention strategy in place.\u00a0<\/span><span style=\"text-align: var(--text-align); background-color: var(--bg_color); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\">Below you\u2019ll find the visual of the Downturn Retention Strategy Framework. We find it incredibly helpful to assess your customers&#8217; business health, identify opportunities to deliver more value, and develop a plan to retain your most important customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d54c50 e-flex e-con-boxed e-con e-parent\" data-id=\"8d54c50\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ab11d4 e-con-full e-flex e-con e-parent\" data-id=\"3ab11d4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9ab7f elementor-widget elementor-widget-image\" data-id=\"2d9ab7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/Downturn-Retention-Strategy-Framework.jpg\" class=\"attachment-large size-large wp-image-2511\" alt=\"Downturn Retention Strategy Framework\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/Downturn-Retention-Strategy-Framework-66x66.jpg 66w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/Downturn-Retention-Strategy-Framework-200x200.jpg 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/Downturn-Retention-Strategy-Framework-300x300.jpg 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/Downturn-Retention-Strategy-Framework-400x400.jpg 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/Downturn-Retention-Strategy-Framework-600x600.jpg 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/Downturn-Retention-Strategy-Framework-768x768.jpg 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/Downturn-Retention-Strategy-Framework-800x800.jpg 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2023\/11\/Downturn-Retention-Strategy-Framework.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eee793 e-con-full e-flex e-con e-parent\" data-id=\"2eee793\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e73eceb elementor-widget elementor-widget-text-editor\" data-id=\"e73eceb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Best Practices on how to map your Customers in the Downturn Retention Strategy Framework<\/h3><ul><li>Review your customer data: Look at metrics such as customer lifetime value, usage data, and <a href=\"https:\/\/www.customerobsessing.com\/customer-feedback-metric-nps-csat-and-ces\/\" target=\"_blank\" rel=\"noopener\">customer satisfaction scores<\/a> to assess the value each customer derives from your product or service.<\/li><li><a href=\"https:\/\/www.customerobsessing.com\/voice-of-customer\/\" target=\"_blank\" rel=\"noopener\">Conduct customer interviews<\/a>: Talk to your customers to get their feedback on your product or service and to understand their business challenges.<\/li><li>Analyze industry trends: Pay attention to trends in your customers&#8217; industries that could impact their business health.<\/li><li>Once you have mapped your customers to the four quadrants, you can start to develop a retention strategy for each quadrant.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f067ba e-flex e-con-boxed e-con e-parent\" data-id=\"9f067ba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ca6f2 elementor-widget elementor-widget-text-editor\" data-id=\"46ca6f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Downturn Retention Strategy Framework<\/h2><p>We want to deep dive into mapping your customers to the four quadrants of that exact framework. This is an essential step in developing a retention strategy, as it will help you identify which customers need the most attention and what kind of interventions are most likely to be successful. The four quadrants are:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca70a3b elementor-widget elementor-widget-n-accordion\" data-id=\"ca70a3b\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2120\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2120\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \ud83d\udc68\ud83c\udffc\u200d\ud83d\ude92 Value high, Business health low - Be their hero! <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2120\" class=\"elementor-element elementor-element-4ced106 e-con-full e-flex e-con e-parent\" data-id=\"4ced106\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2120\" class=\"elementor-element elementor-element-9ae8d6d e-flex e-con-boxed e-con e-parent\" data-id=\"9ae8d6d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1f9dd elementor-widget elementor-widget-text-editor\" data-id=\"8a1f9dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customers in this quadrant show a high value perception of your product, but find themselves in a low business health for varying reasons. These customers require a strategic approach that focuses on demonstrating the value your product provides and aligning with their current priorities. To effectively retain these customers, the following following strategies might work for you:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify how your product can help them address their current key priorities: Clearly articulate the ways in which your product can alleviate their immediate concerns and provide concrete solutions to their business challenges.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help them communicate the value of your product internally: Equip your customer&#8217;s internal advocates with compelling data and case studies that showcase the tangible benefits of your product.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Negotiate in a smart and empathetic way: Approach negotiations with a customer-centric mindset, recognizing their current financial constraints and staying human in your communication. Explore flexible solutions such as early renewals, extended contract terms, or discounted access to new products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Become a trusted advisor: Foster a consultative relationship by providing ongoing guidance and support as they navigate through challenging times.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2121\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2121\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u2728 Value high, Business health high - Reinforce the value! <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2121\" class=\"elementor-element elementor-element-d70632a e-con-full e-flex e-con e-parent\" data-id=\"d70632a\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2121\" class=\"elementor-element elementor-element-8e2a201 e-flex e-con-boxed e-con e-parent\" data-id=\"8e2a201\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8caf6 elementor-widget elementor-widget-text-editor\" data-id=\"8f8caf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If one of your customers is in this quadrant where they are thriving with the help of your product, it is the perfect opportunity to solidify your position as a trusted partner and drive further growth. We recommend the following strategies to further strengthen your relationships with customers, maximizing their value and establishing your company as a key driver of their success.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make these customers your champions: Leverage their positive experiences and satisfaction to promote your product through testimonials, case studies, and reference calls.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foster your customer community: Cultivate a thriving community of like-minded customers, providing a platform for knowledge sharing, peer-to-peer support, and networking opportunities.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go on offense: Capitalize on their strong financial position to explore cross-selling and upselling opportunities, introducing them to additional products or services that align with their expanding needs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Become a board-level vendor: Elevate your relationship by demonstrating how your product contributes to their strategic goals and business objectives, positioning yourself as an indispensable partner at the highest levels of their organization.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2122\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2122\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \ud83c\udfce Value low, Business health high - Create the value, fast! <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2122\" class=\"elementor-element elementor-element-e2d7c8f e-con-full e-flex e-con e-parent\" data-id=\"e2d7c8f\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2122\" class=\"elementor-element elementor-element-8313546 e-flex e-con-boxed e-con e-parent\" data-id=\"8313546\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8062c7 elementor-widget elementor-widget-text-editor\" data-id=\"f8062c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For customers in this quadrant, your focus needs to shift to rapidly demonstrating the value your product can deliver and aligning it with their evolving needs. By demonstrating your agility and commitment to their success, there is a great chance to tap into their high business health and make them loyal advocates.To effectively retain these customers and capture their potential, we would suggest the following strategies:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Conduct a deep value assessment: Engage in open and honest conversations to understand their current priorities and identify areas where your product can make a tangible impact.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize value creation: Collaborate closely with your customers to prioritize product enhancements and feature development that directly address their specific pain points and business challenges.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demonstrate rapid ROI: Showcase the immediate return on investment (ROI) your product provides by quantifying its impact on key metrics such as revenue growth, cost savings, or efficiency gains.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proactively engage and educate: Maintain proactive communication with your customers, keeping them informed about product updates, training opportunities, and success stories that highlight the value they are gaining.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2123\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2123\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \ud83d\udc94 Value low, Business health low - Walk away! <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2123\" class=\"elementor-element elementor-element-b15d5a8 e-flex e-con-boxed e-con e-parent\" data-id=\"b15d5a8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2123\" class=\"elementor-element elementor-element-e23e493 e-flex e-con-boxed e-con e-parent\" data-id=\"e23e493\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3db0b93 elementor-widget elementor-widget-text-editor\" data-id=\"3db0b93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While it may seem counterintuitive, for customers who neither see great value in your product nor have a prosperous business health, the most strategic decision may be to gracefully exit the relationship. This decision should be made with careful consideration and a focus on long-term profitability and customer satisfaction. For a CSM to effectively manage these relationships, we advise the following best practices:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Conduct a comprehensive evaluation: Assess the overall value your product provides to these customers and the likelihood of recouping the costs associated with retaining them.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicate openly and transparently: Explain your decision to disengage, emphasizing the need to focus resources on customers who align better with your current business strategy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer graceful exit options: Explore mutually beneficial arrangements, such as providing prorated refunds or facilitating a smooth transition to a competitor&#8217;s solution.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a professional demeanor: Despite the challenging circumstances, maintain a respectful and professional relationship, preserving your brand reputation and leaving the door open for future opportunities.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48c1370a e-flex e-con-boxed e-con e-parent\" data-id=\"48c1370a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-595b71b4 elementor-widget elementor-widget-heading\" data-id=\"595b71b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Long story short - Revenue Retention in Economic Downturn<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563bf4c3 elementor-widget elementor-widget-text-editor\" data-id=\"563bf4c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The economic downturn is having a significant impact on businesses, causing tighter budgets, limited resources, and increased customer churn. So all of us need to have a solid customer retention strategy in place to weather the storm. For that purpose, we believe in mapping your customers to the four quadrants of the Downturn Retention Strategy Framework. It helps you identify which customers need the most attention and what kind of interventions are most likely to be successful. From demonstrating the value your product provides and aligning with changing current priorities to considering gracefully exiting the relationship, there are best practices for each situation that can help you navigate turbulent times!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5efd2dc3 elementor-widget elementor-widget-heading\" data-id=\"5efd2dc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">This might also interest you<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e633fe2 elementor-grid-5 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio\" data-id=\"1e633fe2\" data-element_type=\"widget\" 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class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/es\/convierte-a-tus-fans-en-una-fuerza-de-ventas-utilizar-a-los-defensores-de-los-clientes-como-canal-de-referencia\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Reference-Pipeline-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2796\" alt=\"Convierte a tus admiradores en una fuerza de ventas: Utilizar a los defensores de los clientes como canal de referencia\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Reference-Pipeline-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Reference-Pipeline-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Reference-Pipeline-400x225.png 400w, 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como canal de referencia\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2582 post type-post status-publish format-standard has-post-thumbnail hentry category-cultura-de-empresa category-obsesion-por-el-cliente category-exito-del-cliente category-compromiso-de-los-empleados\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/es\/engaging-employees-in-a-time-of-transition\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Employee-Engagement-during-Transition-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2583\" alt=\"Engaging Employees in a Time of Transition: Strategies for Boosting Morale and Productivity\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Employee-Engagement-during-Transition-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Employee-Engagement-during-Transition-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Employee-Engagement-during-Transition-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Employee-Engagement-during-Transition-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Employee-Engagement-during-Transition-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Employee-Engagement-during-Transition-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Employee-Engagement-during-Transition-1200x675.png 1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Employee-Engagement-during-Transition-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Employee-Engagement-during-Transition-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Employee-Engagement-during-Transition.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h4 class=\"elementor-portfolio-item__title\">\n\t\tEngaging Employees in a Time of Transition: Strategies for Boosting Morale and Productivity\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2565 post type-post status-publish format-standard has-post-thumbnail hentry category-cltv-es category-cultura-de-empresa category-obsesion-por-el-cliente category-exito-del-cliente\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/capacity-model-cs\/\">\n\t\t\t\t<div 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1200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Blog-Feb-7-1280x720.png 1280w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Blog-Feb-7-1536x864.png 1536w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/02\/Blog-Feb-7.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h4 class=\"elementor-portfolio-item__title\">\n\t\tCapacity Modeling for Customer Success\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2547 post type-post status-publish format-standard has-post-thumbnail hentry category-cltv-es category-cultura-de-empresa category-obsesion-por-el-cliente category-exito-del-cliente\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.customerobsessing.com\/es\/data-driven-cs\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Data-CS-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2554\" alt=\"\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Data-CS-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Data-CS-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Data-CS-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Data-CS-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Data-CS-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Data-CS-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Data-CS-1200x675.png 1200w, 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elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Blog-Jan10-300x169.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2535\" alt=\"\" srcset=\"https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Blog-Jan10-200x113.png 200w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Blog-Jan10-300x169.png 300w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Blog-Jan10-400x225.png 400w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Blog-Jan10-600x338.png 600w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Blog-Jan10-768x432.png 768w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Blog-Jan10-800x450.png 800w, https:\/\/www.customerobsessing.com\/wp-content\/uploads\/2024\/01\/Blog-Jan10-1200x675.png 1200w, 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In this blog post, we&#8217;ll explore the strategies that companies can employ to retain [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13,19,12],"tags":[],"class_list":["post-2508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cltv","category-customer-obsession","category-customer_success"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.customerobsessing.com\/es\/wp-json\/wp\/v2\/posts\/2508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customerobsessing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerobsessing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerobsessing.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerobsessing.com\/es\/wp-json\/wp\/v2\/comments?post=2508"}],"version-history":[{"count":0,"href":"https:\/\/www.customerobsessing.com\/es\/wp-json\/wp\/v2\/posts\/2508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.customerobsessing.com\/es\/wp-json\/wp\/v2\/media\/2509"}],"wp:attachment":[{"href":"https:\/\/www.customerobsessing.com\/es\/wp-json\/wp\/v2\/media?parent=2508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerobsessing.com\/es\/wp-json\/wp\/v2\/categories?post=2508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerobsessing.com\/es\/wp-json\/wp\/v2\/tags?post=2508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}