Partner/Channel Services
Expand your business and reach new markets by partnering with other Companies
Unlock Your Business's Potential with a Strong Partner/Channel Structure
A strong partner/channel structure can be a game-changer for your business, enabling you to access new customers, increase sales and revenue, reduce costs and risks, and improve your brand reputation.
Here are just a few reasons why a strong partner/channel structure can be helpful!
Access to new customers
When you partner with other companies, you can tap into their existing customer base and reach new audiences that you might not be able to reach on your own.
Reduced costs and risks
Partnering with other companies can allow you to share costs, risks, and resources, making it easier to expand your business without taking on too much overhead.
Increased sales and revenue
By working with partners who complement your products or services, you can offer customers a more complete solution and increase your sales and revenue as a result.
Improved brand reputation
By partnering with other reputable companies, you can enhance your own brand reputation and credibility, making it easier to win new customers and retain existing ones.
Building a successful Partner/ Channel Program:
Key Steps for Success
Define Clear Objectives and Strategy
Clearly outline goals and develop a focused strategy aligned with your business objectives.
Carefully recruit partners
Select partners that complement your offerings and have the necessary resources and expertise.
Provide support
Offer comprehensive training, resources, and ongoing assistance to help partners succeed.
Foster collaboration
Encourage open communication, knowledge sharing, and joint marketing activities among partners.
Let’s build a strong partner/channel structure and expand your business to the next level!
Our Partner/channel consulting services help you design, implement, and optimize all post-sales aspects needed for a world-class partner/channel program that delivers the same level of service to customers as you would if delivering directly.
Whether you’re launching a full end-to-end channel strategy or just wanting to partner with Systems Integrator partners to extend your Professional Services/Onboarding organization’s reach and improve capacity, our deep expertise in indirect channel driven post-sales models can ensure you’re building a program that supports customers, retention and growth.
Our Partner/Channel practice includes the following programs amongst others:
- Partner / Channel Post-Sales Strategy incl. evaluating potential partners
Define clear objectives and develop a focused strategy aligned with your business objectives. Identify target market segments, ideal partner profiles and outline value proposition you offer to partners. - Partner Program Design
Design of partner programs, including defining program levels, establishing performance management metrics, and creating a compensation structure that aligns with partner contributions and business objectives - Partner Enablement Strategy/Programs
Provide comprehensive enablement strategies and resources to partners, encompassing both technical and non-technical aspects, such as training, certifications, sales tools, and marketing collateral. - Partner Onboarding Strategy/Programs
Develop effective strategies and programs for onboarding new partners, ensuring a smooth transition and providing them with the necessary resources and knowledge to start collaborating successfully.
- Implementing Partner / Channel Strategy
Execution of the partner/channel strategy, including establishing communication channels, defining joint marketing activities, and fostering collaboration to maximize the impact of the partnership. - Partner Community Building
Establish a vibrant partner community, fostering collaboration, and providing a platform for partners to connect, share insights, and learn from each other’s experiences. - System Implementation
Implementation and management of partner-specific systems such as partner portals and online partner shops, streamlining partner interactions, access to resources, and facilitating seamless collaboration.
