Case Study Docker – Pointing the way to a world class Voice of Customer Program

In this case study, we showcase Docker’s journey towards aligning teams and delivering value through a tailored Voice of Customer (VoC) program.

Docker’s primary challenge was to align various teams within the organization and develop a comprehensive VoC program that would provide value for everyone. They recognized the importance of capturing customer feedback from different touchpoints and leveraging it to enhance the customer experience. The challenge lay in creating a program that would effectively combine the expectations and perspectives of teams across Docker, ensuring that it met their specific needs and contributed to their individual goals.